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The advantages and disadvantage of Online Marketing

The advantages and disadvantage

Website Marketing means promotion of your product or service over the web. Online Marketing allows you to build up your products and services online in a portion of the price of traditional advertising.

Internet Marketing involves development of a strategy appropriate to your websiste to promote your business online. It binds together creative and technical characteristics of the internet including development, design, ad and sale.

Different business models are involved by internet Marketing. One is direct selling to buyer, another by generating leads to websites as well as a model called affiliate marketing where one man develops product and sold by another with an arrangement.

Some of Online Marketing's procedures are:

Banner Ad positioning

Internet search engine positioning

Search engine optimization

E mail newsletters



Link building

Post submission

Affiliate Marketing

On-Line direct selling

Pay per click promotion

On-Line Public Relations

Internet Marketing is the buzz word today. It has many advantages.

One to one approach- so the promotional message reaches him personally The targeted consumer is browsing alone. This is used in search engine Marketing where advertisements are based on internet search engine results.

Cater to interests that are specific - geo marketing and Online Marketing is a kind of Marketing that appeals to preferences and special interests rather than the usual comprehensive demographic.

Geo- marketing: One can deliver content that is different according to geographical location, IP address, ISP of the customer.

Distinct content by choice- The consumer can hertfordshire seo exercise their choice of information

Comparatively inexpensive- On-Line Marketing prices minimum when compared with other media like TV and print. There is no need to spend on physical assumptions. It includes a portion of the conventional advertising budget.

International business-

Measuring data is simple -Nearly all facets of online Marketing program tested, quantified and could be followed. Advertisers pay-per action or can use various means like Pay per impression, Pay per click, pay per play.

Liability- Website Marketing vests advertisers with a larger level of responsibility.

In spite of those advantages not all companies are oriented due to the following disadvantages:

You can get involved in unethical or illegal practices. Another disadvantage is the fact that sometime business is such that it needs to be actual to the consumer and needs a demonstration that is physical. Or you could be targeting a consumer who is not computer savvy. Additionally, many customers won't be comfortable doing online transactions with their bank card.

But Online Marketing is a hot and occurring idea. Most customers browse the Internet to find the things they want before they visit a shop. Out of all local business investigations, follow their hunt up using a phone call or a trip to the store. Of those, 61% end up making a purchase. Thus the need for internet Marketing.

Don't be the product, buy the product!

Schweinderl